Research Study Relationships Of Eating Competence, Sleep...

1) Research Study: Relationships of eating competence, sleep behaviors and quality, and overweight status among college students Intro: Lack of sleep has been identified as a major public health issue found to contribute to chronic conditions such as obesity, diabetes (type 2) and hypertension. As sleeping habits worsened over the years, obesity and unhealthy eating trends continued to climb. In contrast cross-sectional studies support the notion that sufficient sleep promotes â€Å"health related behaviors,† such as balanced diet and regular exercise. Concerning college students suffering from severe lack of sleep, it was found many had irregular eating habits, trouble with portion control, poor food choices, and low â€Å"eating competence.† The purpose of the research study was to identify the relationship between eating competence, standard of sleep and sleep patterns (Quick et al., 2015) Methods: To identify and study such a relationship, Universities teamed up with the United States Department of Agriculture (USDA) Multistate Healthy Campus Consortium in project â€Å"WebHealth,† which is an intervention program that focuses on nutrition and physical activity over a three-month period. Eight diverse universities in the were chosen to participate, and students were assessed before, after, and in a follow-up interview. Participants were full-time university students ages 18-24, unhindered by conditions that could be effected by changes in their diet and exercise, and not majoring inShow MoreRelatedThesis About Call Center Agents14127 Words   |  57 PagesChapter I Background of the Study If you are a nurse who recently took the board exam, then you must be one of the many new graduates who are considered to be unemployed. After the long weekend parties, holidays, and vacation trips a month ago, you should have recently wondered hey whats next for me now? Well you are not alone. In fact, many of my review mates in a local review center headed to many local BPO companies here in our city. BPO or business process outsourcing involves theRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:Read MoreDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Read More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesWindows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks of Apple Computer, Inc. Used herein under license. Library of Congress Control Number: 2006933904 Student Edition: ISBN-13: 978-0-495-11873-2 ISBN-10: 0-495-11873-7 ââ€"   To my nephews, Jesse and Luke Smidt, who bet I wouldn’t put their names in this book. R. P. ââ€"   To my wife, Sally, and my daughter, Anna C. O. ââ€"   To Carol, Allie, and TeriRead MoreFundamentals of Hrm263904 Words   |  1056 Pageslearning environment integrates the entire digital textbook with the most effective instructor and student resources With WileyPLUS: Students achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUSRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesand the implications for marketing planning Organizational buying behaviour The growth of relationship marketing Summary Appendix: The drivers of consumer change 6 Approaches to competitor analysis 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 Learning objectives Introduction Against whom are we competing? Identifying and evaluating competitors’ strengths and weaknesses Evaluating competitive relationships and analysing how organizations compete Identifying competitors’ objectives Identifying competitors’

The Legalization Of Physician Assisted Suicide - 1265 Words

Emnet Habtewold NURS Dr. Karen Parker March, 14, 2015 Assisted Suicide Introduction There are several ethical and legal issues that are raised by the majority concerning the legalization of physician assisted suicide and the role of nurses in the process. Assisted suicide is a legal act of assisting those who are suffering from a deadly illness in ending their lives by providing them the means to do it (Griffith, 2014). Netherland was the first country to legalize physician assisted suicide. In 1994, Oregon became the first state to legalize physician assisted suicide by passing a bill called â€Å"death with dignity† followed by Washington and Montana. The law states that in order to be eligible for gaining access to assisted suicide, the patient must be left with 6 months to live, signed by two physicians and mentally stable enough to make decisions. Euthanasia is an alternative term used to describe the act of putting an end to a life in order to spare the individual’s suffering from an incurable or a painful disease process. It is cl assified to passive, active, involuntary and voluntary euthanasia. Active euthanasia is an act that is actively done to terminate life, while passive is when treatment is stopped in order to shorten the patient’s life. Involuntary euthanasia refers to a decision that is made by the health care providers without the patient knowledge and voluntary refers to patients that knowingly request to end their lives (Levy et al, 2013).Show MoreRelatedThe Legalization Of Physician Assisted Suicide976 Words   |  4 Pagesmake the last months of a person’s life as comfortable as possible, ultimately palliative and hospice care become ineffective in helping with the excruciating pain. Thus, the legalization of physician assisted suicide provides a compassionate death while preserving the concept of patient autonomy. Physician-assisted suicide enables terminally ill patients to die comfortably and peacefully in their own homes. Terminally ill patients suffer through constant pain in their final months, and there remainsRead MoreThe Legalization Of Physician Assisted Suicide1720 Words   |  7 PagesIt is obvious discussing physician-assisted suicide is a very controversial issue that is discussed daily by those who wish to die to avoid loss of dignity and also by those who think it is unethical. For physician-assisted suicide to even be considered, the patient must be of sound mind when they are requesting death with dignity. Physician-assisted suicide should be a legal option for people who are unable to end their own lives. However, there should be safeguards to prevent any sort of abuseRead MoreThe Legalization Of Physician Assisted Suicide1984 Words   |  8 PagesAnthony Zhang 4.29.15 Period 3B Living in Pain or Death with Dignity The legalization of physician assisted suicide (PAS) in Oregon in 1994 changed the face of the argument between those who believe in death with dignity and those who believe in letting nature take its course. It was a major victory for PAS advocates as the first state in America had legalized PAS in the country’s history. In 2008, the neighboring state of Washington followed suit with a similar law and legalized PAS by a 58-42Read MoreLegalization Of Physician Assisted Suicide820 Words   |  4 Pageslegalize physician-assisted death within a year. Physician-assisted suicide (PAS), in simple words, means doctors prescribe a lethal dose of medication that patients take themselves. The question that whether the Criminal Code provisions should prohibit physician-assisted suicide has been discussed in public for several decades. Actually, decriminalizing PAS may cause some sorts of abuses, but not decriminalizing it would make more patients dying with excruciating pain. Many doctors and physicians thinkRead MoreThe Need for the Legalization of Physician-Assisted Suicide2485 Words   |  10 Pagesprevent death. Many people turn to a procedure known as Physician-Assisted suicide, a process by which a doctor aids in ending a terminally ill patient’s life. This procedure is painless and effective, allowing patients to control their death and alleviate unnecessary suffering. In spite of these benefits, Physician-Assisted suicide is illegal in many places both nationally and internationally. Despite the fact that Physician-Assisted suicide is opposed by many Americans and much of the world onRead MoreThe Legalization of Physician-Assisted Suicide Essay2393 Words   |  10 PagesSupport for the participation of physicians in the suicides of terminally ill patients is increasing. Much of the controversy surrounding physician-assisted suicide however focuses on the debate over whether the practice should be legalized. A woman suffering from cancer became the first person known to die under the law of physician-assisted suicide in March of 1998. In 1994, voters in Oregon approved a referendum called the Death with Dignity Act, which was enacted in 1997. This law allows patientsRead MoreLEGALIZATION OF ASSISTED SUICIDE IN THE U.S. Currently, physician-assisted suicide or death is2900 Words   |  12 PagesLEGALIZATION OF ASSISTED SUICIDE IN THE U.S. Currently, physician-assisted suicide or death is illegal in all states except Oregon, Vermont, Montana and Washington. Present law in other states express that suicide is not a crime, but assisting in suicide is. Supporters of legislation legalizing assisted suicide claim that the moral right to life should encompass the right to voluntary death. Opponents of assisted suicide claim that society has a moral and civic duty to preserve the lives of innocentRead MoreThe Controversial Debate On Legalization Of Physician Assisted Suicide1290 Words   |  6 Pagesis your life and no one else’s, right? This is the question at the very center of the controversial debate on the legalization of physician assisted suicide in the United States. Anti-physician assisted suicide groups often argue that no individual truly wants to end their life. However, that statement does not ring true to those who would actually utilize physician assisted suicide- terminally ill patients. Imagine being diagnosed with a terminal disease, followed by months and sometimes years ofRead MoreEthical Considerations in Dealing with Changes in the Healthcare System929 Words   |  4 Pagesconsideration that creates controversial discussion is the subject of physician-assisted suicide. Physician-assisted suicide is described as the act in which a physician provides the means necessary for the client to perform the act of suicide. The issue of physician-assisted suicide is viewed through many different perspectives. The topic of physician-assisted suicide has been debated since the development of medicine. Physician-assisted suicide was first legalized in the United States in Oregon in 1997.Read MoreShould Physician Assisted Suicide Be Legalized?1426 Words   |  6 PagesPhysician assisted suicide is also known as assisted suicide. It is a very controversial procedure. It is not favored by many. However, in present day society is little bit inclined towards assisted suicide. There is ongo ing debate on the legalization of assisted suicide. The main reason to oppose of assisted suicide is the fear of mistreatment of the patient, abuse of power and so on. In contrary, many see assisted suicide as a way to decrease pain in the end of life.

Verbal Bullying Free Essays

string(97) " harassment when it is based on race, national origin, color, sex, age, disability, or religion\." Abstract Bullying may give particular students self-confidence, but school bullying must be stopped. Being the victim of bullying can lower a victim’s self-esteem, cause psychological problems, and have many other long term effects. This research represented ways individuals can see the short term and long term effects of being a bully or the victim. We will write a custom essay sample on Verbal Bullying or any similar topic only for you Order Now There are many demographics of bullying. Suicide and school violence is on the rise. Victims of bullies can often get severely depressed and have low self-esteem. They start thinking of how to take care of the problem themselves. The outcome can take innocent bystanders lives. School is starting for the tri state area kids. Parents are excited, kids are bummed, and teachers are preparing for the new school year. One Subject that parents and teachers have been focusing their attention on is bullying. They have got to prepare to act quickly and know when a student is bullying or being bullied. Parents and teachers are watching for signs of their children being bullied or doing the bullying. Bullying may give particular students self-confidence, but school bullying must be stopped because being the victim of bullying can cause psychological problems, there are different types of bullying and they have many different short-term and long- term effects. According to Bullying Timeline(2008-2009), bullying is not something that has just surfaced in the past ten years, earliest categorized act of bullying behavior is dated all the way back to 1897. Dr. Dan Olweus conducted the first research on bullying in 1970. In 1978 the first book was released, â€Å"Aggression in the schools: Bullies and Whipping Boys. † Dr. Dan Olweus proposed a law against bullying in schools in 1981. In the mid-1990’s, Olweus argument led to legislation against bullying by the Swedish Norwegian parliaments. This was the first proposal of an anti-bullying law. April 20th, 1999, was a revolution for the states, two teenage schoolboys, Eric Harris and Dylan Klebold, whom was persistently bullied, went on a shooting spree wounding twenty-three, fatally shooting thirteen, and taking their own lives. Children, parents and school officials around the country were shocked, and no one could deny the need for more pro-social and accepting school environments and a way to combat bullying among students. (The history of bullying in schools,2008-2009) The Free Online Dictionary’s definition of a bully is, â€Å"a person who is habitually cruel or overbearing, especially to smaller or weaker people. † Bullying hasn’t really changed over the years, what has changed is the technology involved in bullying. Research and attention have become more focused on bullying since early 1970. Free Online Dictionary, 2012) The four types of bullying that are a significant focus. Verbal and physical are the most associated with bullying. Social and cyber bullying is an increasing rise, to focus more on. Verbal bullying is the most common form of bullying. (Teenage Bullying,2009) Growing up we have all heard the saying, â€Å"sticks and stones may break my bones but words cannot hu rt me. † As untrue as that saying is, name calling, rude comments, constant taunting, threats and teasing can be the breaking point for an individual. Words are painful as well as very affective on one’s life. Forgetting something that was said is not always that easy. Verbal bullying is most common among girls. It is easier to bully a girl with words than it is to physically bully a girl. Social bullying is also found typically amongst girls. (Being left out is worst form of bullying according to research,2011) Spreading rumors that are highly embarrassing, untrue, which can make the person feel ashamed about, who they are. Leaving someone out of a group or discussion on purpose, making the victim feel alone and uninvited to participate. Bullies can glare to intimidate their victim for saying something to someone else, or even being present when the bully is around. At times they give the silent treatment because they are mad or jealous of the person. (National Foundation for educational research,2011) Physical bullying appears to be the most obvious kind of bullying. Physical attacks such as: kicking, pushing, tripping, and spitting to show that they are in charge. Rude gestures like, pounding their fist to their hand resembling they will hit their victim. It is a powerful act to intimidate the weak and show who is in charge. Physical bullying is most common in young boys. They tend to use violence to demonstrate power. With the new technology cyber bullying is one of the prime methods in this day and age for a bully. Cyber bullying is the use of technology to harass, threaten, embarrass, or target another person. Facebook, MySpace and other forms of social networks are not the only forms of cyber bullying. Surprisingly, 42 percent of kids have been bullied while online through e-mail, texting, chat rooms, forums, and instant messaging. (Cyber bullying Statistics: Statistics and Tips, 2004) Based on 2004 i-SAFE survey of 1,500 student’s grades 4-8, â€Å"35% of kids using the internet have been threatened online. Survey showed 21% of kids have received mean or threatening e-mail or other messages. While 58% of the kids admit someone has said mean or hurtful things to them online. Significantly, 58% have not told their parents or an adult about something mean or hurtful that happened to them online. On the other hand survey showed 53% of kids admit to having said something mean or hurtful to another person online. †(2004) (Cyber bullying Statistics: Statistics and Tips, 2004) Cyber bullying has changed how persistent bullies can be. When bullying was just at school, kids had home to go to after school and weekends. They only had to deal with bullying on the school grounds. There is no escape for victims whom are targeted at school currently. They are being targeted at home by internet bullying and texting. According to a research done by Stop Bullying,(2011) strangely enough there is no federal law directly addresses bullying, â€Å"in some cases, bullying overlaps with discriminatory harassment when it is based on race, national origin, color, sex, age, disability, or religion. You read "Verbal Bullying" in category "Papers" When bullying and harassment overlap, federally-funded schools have an obligation to resolve the harassment. When the situation is not adequately resolved, the U. S. Department of Education’s Office for Civil Rights and the U. S. Department of Justice’s Civil Rights Division may be able to help. † (Federal Law, 2011) Forty-nine of the fifty states in the U. S. have approved school anti-bullying legislation. In 1999, Georgia was the first to be approved. (Georgia house bill, 2012) Montana is the only state without anti-bullying legislation. (MT-Senate bill 198, 2012) Local tri-state area anti-bullying laws are in affect. In 2007, Iowa jumped on board to create a state law and policies at schools for bullying. Wisconsin joined in 2010, with both school policies, as well as a state law, while in 2007 Illinois only has an anti-bullying law, but no school policy. (Bully Police, 2012) Oddly Illinois is ranked the 3rd most bullied state for k-12. (Top 5 States, 2011) Bullies are often mistaken as loners with low self-esteem. Bully’s naturally have an easier time making friends. It is easier to be a bully’s friend than to be bullied by him/her. A bully’s self-esteem is average or above normal. They are known to come from homes with limited supervision by parents, harsh or physical discipline at home ay have a role model with bullying engagements, and a one parent household. Children who participate in bullying often bully more than one individual. Their characteristics are often but not limited to: being impulsive, having a lack of empathy, as well as, becoming easily frustrated. They also have a tendency not to listen to authority. Generally, they do not like to follow rule s. Some can look at violence in a positive way, and can often be found erratic. Kids who bully have a liking to find other friends who are bullies. Together they can become positive to violence. Children who bully, 2011) What are the signs to look for in children that are bullies? Bullying can be a sign of serious antisocial violent behavior. A victim at home can be a bully at school. Children who bully other kids are more likely to pick fights, be injured in fighting, vandalize property or steal from others, drink alcohol at an early age, smoke cigarettes, do recreational drugs, become absent from school or stop attending all together, and may carry weapons. If you ask a bully about weapons, majority own or have access to. Short term effects of being a bully are feeling the powerful use of anger. Control bullies have over other kids, and fear that was present when they are nearby. At the same time bullies are respected because it is easier to be friends with a bully then be bullied by the bully. The false happiness bullies think they are aiding by hurting others. Long term effects of being a bully. Becoming a criminal in later years of their lives, is a probability. Self- esteem and empathy never mended. Some feel they have reputations to live up to and feel they are invincible. Consequences never fear bullies in the long term effect because they do not care what happens next. For parents to recognize if their child is doing the bullying often have a strong need to dominate situations to get their own way and have the power over the household. Antisocial or criminal behavior at a young age can demonstrate that they are hanging out with the wrong kids. Children with aggressive behavior to rule a parent and not listen to what they have to say, and can become abusive toward their parents to dominate the situation and be in charge. (Children who bully, 1998-2012) Teachers are trained to watch for signs of bullying. Children can be bullied in many ways physical, verbal, and emotional. Crick Grotpeter (1995) discuss how there are more ways than just directly bullying; they can include indirect behaviors that cause a child to feel socially secluded. † Examples of this type of bullying could be leaving the student out of activities, spreading rumors, making him/her feel uncomfortable or scared, telling nasty stories, not allowing the person to speak to other children or be spoken to. This is also called relational aggression, which is primarily, but not exclusively associated with girls’ bullying strategies â€Å"(Crick ; Grotpeter, 1995). Girls are more commonly responsible for the indirect behavior. Boys like to demonstrate their aggression and cause physical damage. In most cases, children are bullied because they are different and stick out in some way or another. Sometimes it is because one is smaller or bigger than the other kids. Age could be a factor in other cases. Being a specific gender, male versus female, or even a person’s sexual orientation could be a cause for bullying. A victim could be bullied because of economic status such as being rich or poor. Race, religion, beliefs and interests could be different from the bullies. There are many demographics for one to be a victim of bullying. Recognizing signs children being bullied can be more difficult than signs of your child being the bully. Children who are being victimized by bullying have one or several behaviors at home. They may come home with bruises, cuts, or other physical appearances without an explanation of how they got there. They do not want to go to school anymore or start taking a different route to and from school. Acting sad, depressed, irritable, and suddenly have temper outburst. May start to isolate themselves from others and become a loner. Schoolchildren who are bullied may suffer from different short-term effects. Anger along with frustration may become collective feelings. Intention is that they want to retaliate, and have the desire for the bully to stop picking on he/she. Some frustration and anger come from not understanding why they are being the victim of bullying. Several start becoming afraid and concerned of what will occur next, and start developing anxiety. Victims from time to time can become depressed and feel it is their fault and begin to think; they hate life, hate themselves and hate existence. Low self-worth may play a part of short term bullying in which can cause illness. Some students may start to be absent from school, start to become a loner to avoid being bullied. Long term effects for the victim of being bullied are far more serious then short term effects. Severe depression is more than just a feeling of being down. Depression is a severe mood disorder in which feelings of unhappiness, along with other symptoms, can interfere with a person’s normal everyday activities for a long period of time. If severe depression is not treated swiftly, selected number of victims may get to the point of hurting themselves, thoughts of suicide, attempting suicide, or considerations or actions of hurting others. The worst case occurrence through bullying is when victims come back and retaliates the best way they feel is gratifying. Human instinct is to hurt someone who is hurting us. Making someone feel the way they have made us feel, becomes the only precedence some have. With that being said, there are school shootings and suicides on the rise. It is no longer just hurtful words, excluding someone from a group or event, giving each other silent treatment, or fist fighting. It has become a fatal concern on the rise. According to Bullying Statistics,(2009) the alarming figures are on the rise. * Suicide is the third leading cause of death among young people, resulting in about 4,400 deaths per year, according to the CDC. For every suicide among young people, there are at least 100 suicide attempts. Over 14 percent of high school students have considered suicide, and almost 7 percent have attempted it. Bully victims are between 2 to 9 times more likely to consider suicide than non-victims, according to studies by Yale University * A study in Britain found that at least half of suicides among young people are related to bullying * 10 to 14 year old girls may be at even higher risk for suicide, according to the study above * According to statistics reported by ABC News, nearly 30 percent of students are either bullies or victims of bullying, and 160,000 kids stay home from school every day because of fear of bullying. Bullying Statistics,2009) In conclusion, being the victim of school bullying can have extreme long term effects on both the victim and the bully. Today’s technology has changed the way kids are getting bullied. Parents are watching for warning signs if their child is the victim of bullying or is the bully. There are many short-term and long-term effects bullying can have on kids. Teachers are particularly watching interactions between kids. Some schools have created bully awareness days or weeks. School violence and suicide are on the rise, distinguishing bullying and being able to solve the problem proficiently, will be the best way to reduce an ongoing problem in the future. Preventing bulling is possible with enough contribution. How to cite Verbal Bullying, Papers

Sustainable Business Marketing Weta Digital - Free Solution

Question: Describe about the report deals with the sustainable marketing strategies that are adopted by Weta Digital for marketing the products and services? Answer: Executive Summary This report deals with the sustainable marketing strategies that are adopted by Weta Digital for marketing the products and services. The purpose of the assignment is to see the sustainable growth in the company and the factors that need to be adopted for sustainable marketing. The ethics, ethical responsibilities are also discussed that will help in depth understanding of the sustainable growth. The fair adoption of SCM, pricing strategies etc are adopted that help the organization in sustainable growth. The organization adopts the sustainable strategies to stay ethical in their business towards the customers as well as employees. Social media is a strong instrument that helps the organization to a considerable extent for sustainability. Though there are some disadvantages, but that can be reduced with the correct way of usage of social media and modern technology. Introduction Sustainable marketing is the adaptation of certain business practices that help in creating better businesses as well as in maintaining a good relationship within the organization as well with the customers (Boulanger, 2010). In order to have a good sustainable business, the organization needs to include the following practices such as- optimizing the performance of the business and creating a warm relationship with employees, customers and other business. In addition to this, Ferdous (2010) commented on the fact that business sustainability also includes practices such as reducing carbon footprint and balancing the budget of the company to have a financial stability. With the rapid modernization of the technology, the big brands are taking up the internet as well as digital marketing mediums very seriously as it has now become one of the most important channel for marketing (Yudelson, 2009). The mediums that the companies adopt for digital marketing are- Flickr, YouTube, Facebook etc. for reaching out a huge customer database globally. This report will be dealing with forecasting the future of sustainability products along with principles of sustainable marketing and challenges regarding the risks. In addition to this the drivers for digital media along with its applications and dangers are also discussed vividly. 1) Forecasting the future of sustainability marketing for the products and services along with examples Sustainable marketing is essential because when an organization comes into force it aims in long term business in the market. Weta Digital is of no exception since with the development of the organization, the level of sustainability of Weta Digital also increases to a considerable extent. Weta Digital creates communities, and connects the people globally by sharing knowledge, ideas and thought. Kearney (2013) commented on the fact that sustainability in digital marketing helps in increasing awareness, encouraging interaction, driving transactions as well as efficiently managing the risks. With the development of technology, Weta Digital also needs to accordingly for a sustainable existence. According to Proctor (2000) the consumer behavior is changing and is becoming more pervasive and evocative and based on their demands the organization need to deliver the products and services for a sustainable growth. Weta Digital also needs to be effective enough in its Supply Chain Management (SCM) and pricing. SCM is concerned about its internal business process, employee engagement, supplier integration, customer expectations along with financial balance. The organization need to be importing the raw materials from the suppliers that are eco-minded and green and rather consider eco friendliness as their major sustainability growth. Now days consumers also have become aware regarding the tenacity to stay eco-friendly as well as using the products and services of the company that are eco-friendly in nature. In addition to this, Proctor (2000) low pricing strategy can also be used for long term sustainability in this competitive market. This is because; it is the mentality of the customers to get best quality product and services at low price. This makes the customers loyal towards the company that also increases the companys customer database. Examples such as digital marketing technologies used are- content curation tools, content recommendation tools, distribution services, integration services all help in sustainability. Waelder (2013) had commented that through these tools, the consumers gather information and knowledge regarding the information of the organizations, their products and services. 2) Key themes and principles of sustainability marketing Sustainability of an organization is a journey that arises many questions and challenges and involves the internal and external stakeholders for better understanding of the expectations and perceptions. According to Mellahi et al. (2010) in order to have a healthy sustainability in marketing, the organization should have acknowledgement regarding the core principles of sustainable marketing. The key principles for sustainable marketing are- Reducing waste- Ottman (2011) commented on the fact that for sustainable marketing, the organization should reduce the waste to the maximum. It can even engage the social media for retaining the customers well and use content marketing for improving the website for getting a lead generation in the search engine optimizer. Planning for longevity- The organization in order to get long term success has to adopt the digital marketing strategy for sustaining in the market for a long time. Rudell (2013) had a view that with the rise in consciousness towards protecting tress and elimination of wastage of papers, organizations like Weta Digital is focused on digital media for a higher productivity that leads to greater sustainability. Most inspiration, surprising and challenging aspects of sustainable marketing for competitive advantage along with risks involved Adcock (2000) commented on the fact that Weta Digital has adopted the most inspirations, challenging and surprising aspects of sustainable marketing in order to have competitive advantage. The SCM need to be ethical and also should maintain the rules and regulations for a fair trade. Moreover, the organization also needs to see whether eth suppliers are bounded with the laws of ETI and also maintain the laws of employment and working culture. Adaptation of such suppliers will enhance the customers loyalty and belief on the company that will help the organization for long run sustainability. Choo (2011) had a view that the modern technology has also influenced the consumer behavior and they are more focused towards the digitalization for getting correct and authentic information regarding the companys services and products. In addition to this, Borin Metcalf (2010) commented that the aspect of sustainable marketing is to know the customers well and thereby making the organization ope rate according to their needs and wants. For high sustainability, the organization also need to be transparent and also need to consider the prices and assure the buyer regarding the quality of the product through digital marketing that includes advertisement etc. Moreover, according to Luca Suggs (2010) the digital marketing also gives the organizations a higher competitive advantage over other companies. More and more usage of modern technology will help the organization to reach the customers at ease. Moreover, the waste materials can also be well treated before their disposal thereby making it more eco friendly that will help in sustainability. This is through more the organization will be using the digital marketing strategy, the more the customers will be relying on it and hence the customers will be getting information regarding the products and services of the company. There are certain risks that are also involved while the organization goes under at the time of sustainability are discussed below- Maintenance of sustainability standards- Martin Schouten (2014) commented on the fact that when an organization is undertaking the standards of sustainability, then it is necessary for the organization to compare the existing ones with the theoretical standards. This will help the organization in understanding the risk, shortcomings and areas of immediate concern that can cause risk in the long term sustainability. Supply Chain transparency- McDonald et al. (2012) also had a view that when the organizations are involved in global operations, the supply chain transparency need to be focused on. This is because, the labor conditions also need to be seen that is essential for a companys sustainability. The shareholders as well as the stakeholders create pressure on the organization regarding the transparency in SCM. So, organization needs to improve the transparency of the SCM along with maintaining the supplier list. 3) Influence of these insights and ethical responsibility of professional marketing practice and sustainability Motameni Nordstrom (2014) commented on the fact that an organization needs to be ethical in their approach in order to have a sustainable growth in this competitive world and also need to hold back the sustainability. Sustainability is a balanced approach that takes into account the environmental responsibility, social benefits as well as economic activities that helps in long term perspective of the organization. According to Proctor (2000) the more the organization will be ethical in their approach, the more the customers will be having a good perception of the company and will be inclined towards that company. In addition to this, the organization should work hard on reducing the carbon footprint which is an emerging problem in todays world. Moreover, sustainability is also important in order to keep up the reputation of the business to a good extent. In addition to this, Ylimki (2014) had a view that the corporate social responsibility of the organization should also have ethical approach in pricing as well as maintenance of the quality of the products. According to Yudelson (2008) through online marketing the organizations get in contact with the customers to a great extent. Moreover, the customers also use digital marketing for comparing the prices, quality and goes through the transparency of the organization. Zeriti et al. (2014) commented that one of the basic instruments for gaining sustainability is through building trust. For having long term sustainability the organization has adopted Corporate Social Responsibility to order to gain the trust of the customers as well as employees. By using digital marketing strategies, the organizations get in touch with the potential customers very easily. According to Gangwar, Kumar Rao (2014) the important requirement of practicing the ethical sustainability is to stay environmental friendly and have a blend towards the safety of the environment and keep up the greenery side. The organization also supports its employees as well as maintains an ethical and healthy culture within the organization. The employees are given fair compensation benefits, salary packages and bonus that will help in long term retention. This also helps in enhancing sustainability of the organization. In addition to this, Gordon, Carrigan Hastings (2011) had a view that social media is a strong way of promoting the environment friendliness to the customers. The ethics, rules and regulations are followed by the organization that helps it to stay environmental friendly as well as ethical in their business. Moreover, the usage of social media for deliv ering the false information to the customers also affects the trust of the customers to a considerable extent. Through this the customers intend to lose the faith and trust on the organization that negatively affect the reputation and image of the organization to a huge extent (Glassman Braun, 2010). 4) Drivers for digital media, applications of digital media for sustainable marketing and the dangers associated with it Operational Efficiency- Ottman (2011) commented that operational efficiency of the organization need to be used in digital media since through digital marketing, the organization can reach the customers very easily because of the rapid transactions and communication between the consumers and business. In addition to this, Kearney (2013) commented on the fact that through digital marketing the consumers easily locates a product and also have reviews, benefits and values regarding the product for getting access to the product. Moreover, digital media also helps the organization in boosting up the reputation as well as success of the company. Again, according to Ferdous (2010) digital marketing is an important instrument that helps the organization in having sustainable marketing strategy that includes branding, positioning as well as communication. The relationship that is built between the organization and customers also help the organization in sustainable growth (Salonen, 2011). The social media also helps the customers in knowing the steps the organization has adopted for environmental friendliness and sustainability. Brand and Efficiency- According to Glassman Braun (2010) this may give a bad impression and hamper the reputation of the organization to a considerable extent. This is to be remembered that a once the company gets a bad impression or review from the customers, it becomes difficult to get back that loyalty from them. Adcock (2000) commented that though the social media has a lot of advantages, there are also some disadvantages present such as unidirectional messages are sent to the audiences that may sometimes feel irritated. The lack in expertise in technical knowledge, the organization fails to deliver the actual message that they intend to send the customers through digital media. Recommendations It is seen that the organizations now days in order to have a good brand image and respect from the customers has adopted the strategies of sustainability for sustaining in the market for a long period of time. The SCM, low pricing strategies and the inclination towards eco-friendliness helps in sustainability of the organization. This will be helping the intended customers to be a part of communication channels. By using the modern technology in a meaningful way, the organizations can adopt the social media as a sustainable instrument. 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